Deciding which marketing or advertising method to implicate in your business can be a difficult decision with so many options available. Last year, £3.7 billion was spent on outdoor advertising. It’s big business, and it’s understandable that you’d want a piece if the action.
Specialists in outdoor banner printing and saddle stitch book printing, Where the Trade Buys,use the latest technology on their products to ensure they provide the highest quality for all their customers. Their HP Indigo printer is one of the latest breakthrough technologies that the company are implicating across their products to deliver new possibilities.
For your outdoor banner campaign to have the best chance in being successful, it needs to be located in the right place, so that your target audience can see it. The experts in printing, Where the Trade Buys, have offered up this advice to make sure that your banner is in the right place.
There are many key considerations to evaluate when establishing where you banner should be placed. Keep the following in mind when you’re making the decision:
- Inside your establishment – If you own a shop or leisure venue that’s open to members of the public, having a large display banner in your premises will help you to quickly and effectively promote any offers or products that you’re trying to push. An added bonus? If it’s on your property, you can change the banners as often as you feel.
- Outside your establishment – Banners can be used to great effect outside your workplace. Again, you can use them to promote your latest products or services, or any offers that may be of interest – offers are great way to attract new customers who haven’t worked with you before. You can also use outdoor banners to replace the company logo and signage – as they can be a much more affordable option than more permanent solutions.
- Exhibitions and trade shows. Outdoor banners can be utilised for the indoors very successfully at industry exhibitions and trade shows. Make sure when you’re setting up that your banner is in visitors’ line of sight so you can attract passers-by as they enjoy the exhibition.
- In public spaces. Whether it’s building wraps or scaffolding, getting outdoor banners in high-traffic public spaces is a great way to get a lot of brand exposure very quickly.
- At public events. Public events such as marathons, festivals and more are usually highly populated with people, so you’ll be able to get your message to many very quickly. Make sure it makes sense for your business to be seen in affiliation with the event, and that the people who are attending it fit your customer demographic – otherwise they’re very unlikely to convert into customers.
Make it easy for your new customers – keep your banner near to your premises. Anyone who sees your sign and are interested in visiting are unlikely to travel far. Putting the sign near your premises gives your banner the best chance of success.
Be aware of your competitor’s actions – when deciding where to locate your banner, ask yourself: where are your competitors advertising? This should inform your decisions for two reasons – it will give you a good idea of places that work in your market, but it also may be worth avoiding so you’re not advertising in the same place as your direct competitors.
Making sure your outdoor banners make an impact
First things first, think about who you’re designing it for, what their relation to your business is and where you’re going to put the banner.For example, a banner placed outside your premises to promote your most current offers is likely to be targeted at existing customers, whereas a banner placed in the wider area is more likely be there to attract new business. This will help to dictate the rest of your design.
Your banner must be attention-grabbing – especially if you’re trying to catch the eye of new customers. Make sure you consider the following five tips:
- The bigger picture. How will the banner look when it’s full-size and in place? Having an eye on the bigger picture will help you to work out the details.
- Keep things clear and simple. Try not to over complicate your banner with lots of different fonts or too many images. Instead, strip back as much as possible and keep the message simple.
- Your colour choices. Your colour choices should be eye-catching whilst simultaneously reflecting your brand. Keep them to 1-2 colours that are easy to read.
- A call to action. What do you want people to do after seeing your banner? Calls to action could include:
- A visit to your premises
- Contacting you
- Visiting your website to find out more
- The quality of the print and finish. You want precise printing and a high-quality finish to give your brand the best chance of a good first impression.