Looking to add some legitimacy to your business which is run exclusively online? Here are 4 top tips:
Register your business officially
While in this day and age the typical customer is fully aware of the fact that a business can operate entirely over the World Wide Web, there’s still something in the back of the savvy consumer’s mind which wants something tangible to be able to point to. So give them that if you want to add some legitimacy to your exclusively online business. This means you can put up an address and consumers want to know that there’s somewhere they can go if they really had to should something be up, even though they’ll probably never even consider it in reality.
Integrate the Google Maps Address Widget
While the whole allure to running a business exclusively in the online space is to save costs on overheads and to reach a global audience, what you’ll often find is that customers tend to choose those online businesses closest to them to buy from. It’s just some kind of buying psychology at play, which has us gravitating towards buying local as some measure of helping maintain a vibrant economic environment in our own communities. Sometimes it has no real bearing at all, like knowing that your nearest service provider or products stockist actually stocks their products or raw materials from someplace else that may be very far away.
Either way, if you can integrate the Google Maps Address widget into your site, that’s exactly what you should do. While you’re at it, get officially confirmed and verified by Google – it will help with your search engine rankings and drive up sales.
Industry-specific regulatory compliance
Your business may be running exclusively online, but really the actual business activity plays out in the real world. Consequently, register your business with the appropriate regulatory bodies of the industry you’re in, such as how casinos proudly display the likes of their IBAS badge and Gambling Commission logo to indicate compliance. That along with partnering up with well-known payment processing merchants perhaps adds all the legitimacy your exclusively online business operation requires to ease any potential fears your prospective customers and clients might have.
Use Different Payment Processing Merchants
The ultimate array of online payment processing merchants you’d want to essentially partner up with are those which process payments for some of the best online casinos around. As far as it goes with a platform such as Netbet Casino online payments range from the likes of PayPal to both VISA and MasterCard, but you don’t have to try and match these kinds of platforms completely. It all just depends on the array of payment processing merchants which are accessible to your list of clients, while in the case of such online casino platforms, they naturally want to target as many people as possible from all over the world.
Either way, enjoying the privilege of being able to feature the logos of as many payment processors as possible ads an unmatchable level of legitimacy to any purely online operation.