Small business marketing is a tricky thing to do, and it can be tempting to do as much as possible yourself and while there is nothing wrong with doing as much as possible yourself, sometimes it makes both financial and technical sense to hire out a few jobs to professionals.
What Professionals To Choose?
Picking your professional can be a tricky task. Do you go with a professional agency like Eleven Marketing & Communications who has a team of copywriters in-house, or do you trust your business in the hands of a freelancer?
In truth, there is no right or wrong answer to this question, and it will depend on why you need a copywriter and how much money you have to spend.
Here are five reasons you should hire a professional copywriter to help your business succeed, regardless of whether you decide to hire a freelancer or a professional agency.
They Have The Skills You (Probably) Do Not
It is true your skills are in whatever your business is, but if that is not copywriting then you might need a professional to do the job for you.
Professional copywriters understand how to use language to persuade and inform, two things that are needed if you want to create enticing advertising, social media posts, and landing pages.
Professionals Save You Time
How long does it take you to write a social media post? If you are spending lots of time thinking about it, rewriting words, worrying about your grammar and so on, you are wasting precious time.
As business owners, you will understand that time equals money, and getting your work done quickly will save you the time and money that you really need.
It Is All About The SEO
How is your search engine optimization? What makes a good SEO article? What is keyword stuffing? Should you do it? DO you do it?
If you have just had a mild panic attack thinking of the answers to those questions, you need to get a copywriter in to handle this task for you.
There is a difference between a copywriter and an SEO technician, but at least a professional copywriter or agency will have an idea of how to weave an SEO story that is bound to do a better job than you are.
No Connection To Your Business
It can be really hard to let parts of your business go into the hands of people who do not love it as much as you do, but for longevity, it is VITAL that you get someone else in!
Objectivity is the key here. You may think your business is the bee’s knees, but if you are trying to write about your business, it can be hard to stay objective which is likely to make your writing less authentic and less believable.
Getting Your Brand Voice Right
What is your brand tone of voice? Do you want to be seen as light and jovial, or do you need to strike a balance between professional and informative?
A professional copywriter will understand how to write in your brand’s tone of voice to ensure that everything written for your brand sounds like your brand.
