always-online world of today, digital marketing strategies remain at the top of
the list for businesses of all sizes. While traditional methods of the past may
be in decline, not all of them should simply be passed off as outdated. Even
now, cold calling remains the most effective lead generation method available.
combined with online strategies, many techniques of the past can hold a great
deal of relevance and value. So, instead of keeping your marketing mix
exclusive to the digital space, consider including some of the following
traditional marketing tactics in your strategy for 2020.
Local Event Sponsorships
business can benefit from being present at a local event, as those events may
not attract the audience they’re looking to get in touch with. Fortunately, the
internet has presented a solution.
websites like Meetup, you can sponsor and participate in events related to your
industry. Regardless of who you’re trying to reach, contributing to the cost of
a Meetup event by supplying food and beverages, for instance, is an affordable
way to gain direct contact with potential customers.
have a brick-and-mortar location, a simple and affordable pavement sign serves
as a great way to bring attention to your store. Even if your business is
entirely digital, some strategically-placed signage can quickly pay off.
more is that you can now buy a wide range of cost-effective signage solutions online,
this display company being a great example. Discount
Displays also offer forecourt signs and swing signs with waterproof posters. There
are many benefits to taking the online route, such as being able to have the
sign designed according to your needs and getting it delivered right to your
right, direct mail has significant potential as a sales-generating tactic.
catering company in Denver once put together a direct mail campaign aimed
at 4,000 of their previous clients. In the first three weeks, they generated
the equivalent to almost £20,000 in new jobs. Their strategy included sending
four unique postcards to each recipient, thus ensuring that their company
Flyers and Brochures
and brochures are particularly effective for marketing discounts and special
offers. Malls, streets and events with high numbers of foot traffic are all
great places to hand them out. Business
cards are no exception, as they’re a great way to directly introduce
a customer to your business.
types of traditional marketing methods are far more personal, connective and
interactive, which is why they remain effective to this day.
just about any store today and you’ll notice that print is far from dead. If anything,
it’s merely evolving. Remember, newspapers and magazines are now available in
digital form, too. This makes getting some ad space on a publication that’s
relevant to your niche a great way to hit two birds with one stone.
Depending on the type of business you run and who
your target market is, there may be other traditional marketing tactics worth
investing in. Take a moment to explore your options. You never know what you