Driving traffic to your website is an important factor in determining the scalability and efficiency of a business. So much so that businesses may even use an estimator to check website traffic and see how many monthly visitors they are likely to see if there is anywhere they could tighten up their marketing strategy. Your website will not be able to serve its purpose if you don’t have enough traffic coming in
Even if you have proper landing pages in place with blog posts being published regularly, driving traffic to your website can be relatively difficult. The key here is to target your niche audience with well-thought-out strategies and marketing plans.
2020 has been a difficult year for everyone. To bounce back and to adapt to the current environment, businesses are developing new creative strategies to stay afloat. With the New Year approaching, your goal is to grow your business and reach its potential and your strategies need to be customised accordingly.
Keeping this in mind, we have created a list of foolproof ways to drive organic traffic to your website in 2021
Let’s take a look!
1. Know Your Audience
Understanding your audience is your primary focus especially now as there has been a significant change in consumer behaviour. Without this, your strategies won’t be as effective. Your product or service will be for a targeted audience and while creating a website, you need to keep this in mind.
For example, if your business offers organic SEO services, your target audience will include business owners. You should equip yourself with knowledge about their requirements and preferences. The content on your website should appeal to this audience so that they can relate to it and invest in your services.
Creating relatable content for a specific audience will drive them towards your website, adding to your traffic pool.
2. Focus on SEO
SEO’s main concern is visibility and ranking, it’s a strategy used to generate leads and boost business. Focusing on SEO means directing more traffic towards your website.
A website that is optimised will earn more traffic and a robust SEO strategy will help you achieve that. The customers or clients who use search engines trust the results they get. This means that ranking high will help increase your credibility while also helping you boost your brand’s online presence.
SEO has more to it than just ranking high on search engines. It’s about creating a user-friendly website to improve experience and usability. For instance, a well-optimized site can attract visitors while ensuring that they stay longer, engage more, and ultimately convert into customers. This is where conversion optimization is beneficial, to ensure that your website not only attracts traffic but also converts that traffic into actions such as purchasing, signing up for a newsletter, or filling a form.
3. Engaging Content
‘Content is King’, we have all heard this phrase many times. An optimised website needs engaging and quality content to attract visitors.
Engaging content on your website helps you to successfully keep the visitor’s attention, while also increasing the possibility of them returning to your site. Catchy headlines, relatable posts, how-to’s and suggestions all help capture the user’s attention.
The better your content, the more likely are the chances of the users recommending your website to others.
4. Easily Navigable Website
A website that is too complex will end up confusing your users and driving away whatever traffic you get. Your website structure should be user friendly and easily navigable.
A website that is user friendly allows your visitor to find the content they’re looking for easily, leaving a good impression on them. A clean organised website is always preferred over a messy cluttered website.
Bad navigation and complexity can lead to loss of sales, so make sure you hire one of the best website design firms to design a website that has organized navigation for a better user experience.
5. Advertising on Social Media
Embracing social media for your business can be useful, as you can use these platforms to promote relevant business content on your website.
Good content that doesn’t reach the intended users puts a crater in your marketing strategy. However, promoting this content on platforms that boast large audiences can help you capture quality traffic and leads. Creating posts on social media platforms and linking it back to your website can help you increase your website traffic considerably.
Social media is one of the best marketing strategies and leveraging this for your website can prove to be very helpful.
6. Rely on Email Marketing
A tried and tested method, email marketing gives a personal touch and has a very specific target audience. This strategy can help you drive traffic to your website.
A simple but well-crafted email can be helpful and result in an increase in website traffic. However, avoid spamming your prospects with emails. Learn to draw the line where required. Craft a unique email that stands out and harbours just enough curiosity that leaves your prospects wanting more.
Adding a signature at the end of your emails with your website details will prove to be handy here as you can improve your click-through-rates exponentially.
7. Make Sure Your Website Is Well-Optimised
Websites that take a longer time to load leave the visitor frustrated. Nobody likes staying on a website that takes a lot of time to load.
Creating a website which loads faster is important to keep the user on your page. You may have received enough traffic but making visitors stay and engaged will require some effort. An optimised website will take less time to load allowing the user to find the content they are looking for easily without abandoning the website in a huff.
Moreover, make sure your website is responsive and can be accessed on a mobile phone and other devices for a better user experience. Businesses might also want to ensure that their website has a good conversion rate too. This could be done by contacting those at https://lineardesign.com/services/conversion-rate-optimization/, for example. They should be able to improve the conversion rate, ensuring that more visitors become customers.
To Sum Up
There are many strategies you could adopt to increase your website’s visibility and to drive more organic traffic. Using different tactics creatively can help you drive traffic to your site and boost business. Try different methods to get the best possible results.
