A product launch is a key moment in the lifecycle of your product – and live streaming is just one of the ways you can help your business to demonstrate how its new product works. This article will highlight some of the ways that live streaming can maximise the reach of your product and show it off to different audiences.
Platforms with broad reaches
Statistics show that 68% of people prefer learning about new products from short videos as opposed to text articles, so you’ll want to consider what platforms have the biggest audience.
Facebook Live is the biggest social network in the world and is the go-to place when you want to reach the biggest possible audience in the majority of countries. Similarly, YouTube Live is the largest platform for on-demand video.
Depending on who you’re aiming to target, you can choose specialised platforms such as LinkedIn Live for businesses or Twitch for gaming audiences. Make sure you pick the right platform for your audience and tailor it so that you can maximise the reach and impact of your live stream.
Reaching millennials and the younger generation
The younger generation are prone to suffer from the fear of missing out (FOMO). One way for businesses to demonstrate how their new product works whilst also helping millennials with their FOMO is to live stream product launches.
As a general rule of thumb, companies shouldn’t focus on having the best quality videos unless they’re especially looking for something formal and polished. With ON24 you can livestream virtual events and make attendee participation the main event. You’re able to live stream digital events that connect your attendees over video for two-way discussions, networking, and relationship building.
SEO benefits
After you have livestreamed your video, you can take advantage of search engine optimisation (SEO) benefits. This can make your new products accessible and easy to find, growing your brand’s online presence. When audiences are able to interact with content they’re more likely to engage with it to a greater extent. Not only this, but internet streams and SEO open up the possibility for more audiences to participate, including international audiences.
Another benefit is that your content can be repurposed on other platforms. If your live event has been recorded you can then save it, edit it and publish it on other platforms rather than having to come up with original content time and time again. This leads me on to my final point…
Less production time than other forms of online content
A one-hour live video takes only an hour to record in contrast to writing long articles or producing social media content. Sure, there is some planning involved when live streaming, but there are professional services akin to this Melbourne Live Streaming company that can take care of that. In general, live streaming requires lesser time and is one of the most convenient ways of marketing your products.
Overall, you should now see the fantastic benefits of live streaming, and some of the ways in which live streaming can help your business to demonstrate how its new product works. With this in mind, all that is left to do is let the camera roll and get filming.
