Real People. Real Stories. Real Business.
Chris Bell

How to Properly Choose Good Packaging for Your Product

When it comes to packaging, we all have our ideas on how to do it right. As the owner of a business, you probably have some tried and tested packaging for your products, but if you want something new and something a bit less ordinary (your goal, after all, is to have your products stand out on the shelves), then you have to know how efficient – and successful – product packaging really works. If you’re wondering how to improve your packaging and reap tremendous benefits, here’s how to do it right.

Know your materials

There are different kinds of packaging materials used today, and an awareness of these materials is crucial. Mind you, you don’t have to be the packaging expert – but if you know what is available, at least you have a better idea of what would work for you. For instance, if your company is focused on environmental sustainability, it wouldn’t do to have non-sustainable packaging for your products. The key is to find the proper material for your product – one that is cohesive with your product and brand and displays your brand’s consistency.

Focus on the exterior – and the interior 

There’s one fact that you should remember: at the end of the day, your customers will be focused on buying your product (what’s inside) rather than what’s on the cover. This means that although product packaging plays an important role, it’s not the be all and end all of your product’s success. Your product actually has to be good – good enough for customers to purchase it again and again. But aside from this, you have to accentuate your product’s benefits – and this is where a good outer covering makes a difference. Place information about your product strategically, and the content should be easy to understand. You want customers to read through what you have to say in a few seconds. A strong image or visual impact is essential; be clear about what you are selling and how it brings benefits to those who purchase it, as advised by the experts in product packaging from NOA.

Be honest

Whilst it may be your goal to attract as many customers as possible, you have to be honest about what your product actually is. It wouldn’t do to present or showcase your product in one way, and then have your customers find out that the product is not the same as what has been offered or presented. Your customers will just end up feeling disgruntled – or worse, misled – and although your initial sales figures may be good, you won’t be able to foster loyalty with your market. Remember: word of mouth counts for a lot, and customers aren’t hesitant to spread bad reviews about a product if it turns out not to be what they expected.

Image attributed to