Are you thinking about getting started with your first out of home (OOH) campaign? It’s understandable that you may want to spread out your marketing into different forms of advertising. Most marketers believe that the best place to go to show off your product is the internet. However, we think differently.
Don’t just limit yourself to the internet. Instead, focus on creating an OOH campaign in a physical town, village or city. So, how can you get started on your first OOH campaign? Well, this is where we can step in to help.
- Set your targets
No dream can truly start without a structure behind it. When you work with a professional OOH business, like the Clear Start Programme, you will find that the first things they focus on are your targets and KPIs. What do you actually want to get out of your OOH campaign? Do you want to:
- Increase your website/store’s traffic?
- Improve your brand awareness?
- Bring an audience to new products?
- Create a new social media campaign?
These are just a few ideas about what you may want to set as an overall goal. When you pick one, this will affect the outcome of your OOH creation. It will also help you consider where you want to place your OOH advertisement.
- Understand your environment
If you are thinking about an OOH advertisement, it’s natural that you need to consider the type of environment they are going to be placed in. OOH advertisements can be placed all over your city. They can be placed on buses, billboards, posters, kiosks and POS displays. So, you need to decide where in your city your OOH ads are going to receive the most visibility. You also need to decide whether or not you want your advertisements to be mobile. Be versatile with your OOH ads and you will find a larger community of customers.
- Understand what success is for your OOH campaign
When you think of your OOH ad, you need to consider what success actually looks like. Would it be producing a creative campaign? Would it be creating a strong brand to go along with your advertisement? In most cases it will be making money or bringing in more customers to your website or store. You will need to consider how you are going to keep an eye on your advertisement traffic and find out how much of an audience it will bring in.
- Figure out what you want as your campaign
Do you want a creative mural or do you want a playable video? The level of interactivity in your OOH advertisement will affect the type of audience who sees and shares your content. Think of your brand and pick what suits best.
- Optimize your advertisements
Once you have finished your OOH campaign, take a look at the best parts of it and make them even better. Whatever you learn will be brilliant for your next OOH campaign. You should also keep an eye on your website and social media metrics.
