While having a digital retail network can be highly beneficial for attracting online customers, a clustered, multi-channel platform can be overwhelming. Here is where a unified commerce setup from a reputed solutions provider like https://www.gocretail.com/solutions/omnichannel/ can help stream-line your digital operations.
Transitioning from an omnichannel retail platform to a centralized retail solution can enhance the shopper’s journey and provide a user-friendly experience.
Read on to know more about the differences and benefits of choosing unified commerce.
What Is Unified Commerce, and How Is It Different from Omnichannel Retailing?
Unified commerce is a single source of the customer service platform. It helps retail consumers connect and network from multiple channels and touchpoints seamlessly.
With a consistent front-end experience, it provides real-time visibility of supply chain management across multiple retail channels. Each customer is treated as an individual entity communicating with a unified brand entity. Also, having a centralized, real-time data management system is the key benefit of a unified commerce solution. It provides real-time stock information, order tracking (via something like a branded tracking page), and timely delivery of products to retailers and customers.
Here are the benefits of adopting a unified commerce solution for retail.
- An omnichannel retail platform only offers multi-channel expansion for different customers. When you change to a unified commerce solution, the technological aspects of sales, inventory balancing and management, and business operations are all integrated into a single system.
- Each customer gets a customized service with real-time demand and supply management.
- An innovative unified retail management solution comes with a predictive data analysis solution. It helps to understand buying patterns and restore the inventory system.
- With quick data transfer to match customer needs, unified commerce saves time and manual intervention of retail employees. Research says unified commerce offers personalized offers and special promotions for dedicated customers based on purchase history and behaviors.
- A centralized retail management solution helps to expedite returns and exchanges of consumer goods efficiently and hassle-free. The unified commerce strategy helps gather purchase details within the blink of an eye and offers a convenient shopping experience.
- The system helps to analyze employee performance and helps identify the gaps in the business workflow.
Steps to Adopt a Unified Commerce System
Changing to a Unified commerce solution from an omnichannel system can be an endearing experience for both you and your customers.
The first step is to centralize the backend processes in retail e-commerce solutions. It involves integrated inventory and warehouse data management. If an item is out of stock at the central granary, unified commerce will show availability in the local stores.
The next step involves getting a holistic view of customer details. It includes information about past purchases, timings, a channel of communication, and likes and dislikes. It helps retailers segregate customers and direct their marketing efforts to get more deals.
The third step is the rapid deployment of operational services. Once customer data is available at your fingertips, you can share the details of the entire retail architecture across multiple platforms. The latest updates, product launches, and attractive sales ideas are shared with global customers at the speed of light.
The fourth and final step involves seamless checkout and shipping of items. Order fulfillment via multiple shipping partners is the essential part of a unified commerce strategy by a solutions company.
Final Thoughts
A unified commerce solution helps to maintain a centralized, real-time data management system. It allows retailers and customers to get real-time updates of available stocks, order tracking, and delivery of products on time.
