Every day, our customers inboxes are flooded with dozens upon dozens of emails. Many go unopened, but if they do get opened, you only have a few split seconds to grab their attention and go for that conversion before they press the delete or unsubscribe button. So, are you doing everything you can to optimise this affordable marketing tool? Consider integrating these email marketing trends into your strategy.
Make it minimal
With time being the most precious commodity in our busy days, many people don’t have the time to peruse every email they receive. The top real estate of your emailer is the most important part for grabbing your reader’s attention – so make it work for you. A powerful image or clever 3D animation that drives your message home can work really well in this space, but don’t forget to consider what the mailer might look like on a mobile phone.
Another trend sees marketers embracing ‘minimalist’ emailers that are plain text, and cut directly to the point. There is no confusion about the brand message, and your customer’s attention goes straight to the offer at hand.
Punch up your subject lines
A good subject line can be the deciding factor on whether someone is going to open your email or not. With such a limited space to convey your message, writing email subject lines is nothing short of an art form.
A recent trend is seeing marketers use emojis in their email subject lines, as they can convery much in a very compact space. While it’s a nifty idea, do consider your audience before adopting this – or any other – trend. Some may respond well to a smiling emoticon, while others will instantly be grabbed by test that simply states what the mail is about, such as something like Australian betting sites.
Make it personal
Gone are the days when simply personalising an email with your reader’s name was enough. Customers are looking for a deeper level of connection and useful information, that is possible with the right technology and data collection. Always ask yourself: Will this be useful to my audience?
Many brands are using hyper-personalized automated email campaigns to help increase their open rates. This approach leverages browser behavior and real-time data to send highly-relevant emails. One example of this is emails that are triggered when a customer abandons their cart on an e-commerce site. The same can also be said for text message marketing, companies such as real estate, want to find the best real estate texting service for their customers so they can keep in contact and give a personalized feel.
Video content
The popularity of video content has only continued to grow over the past few years. Many consumers consider it their most favourite kind of content. Videos can easily be leveraged to assist in the decision-making process. Make a video to showcase your new range of products, or how a product works, and include it in your next e-newsletter.
What makes a good newsletter?
Experimenting with trends can be very helpful in increasing your conversion rates, but don’t neglect the basics. Second only to social media, email newsletters are a popular way of publishing content about your business. The important components of a good mailer include:
- What time of day you send
- How effective your subject line is
- The quality of the database you’re sending to
- How catching the design of your mailer is
