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Chris Bell

Business Launch Expense Essentials (and where to save)



Money is going to be a constant concern when you’re planning a business launch. Making sure that you are spending in the right place is vital, but there are many ways to spend your business funds in the wrong way. It’s crucial that you identify the best and worst ways to use your seed money because investing in the wrong areas can reduce your chances of business success. If you want a more secure business launch and a company that has more chance of future growth, here are the key areas to spend on, and what you should definitely avoid.

Must-Have Spending

  1. The business plan: This is going to take time and research to get right. Failing to prioritise the best business plan is a quick way to watch your business launch fail.
  1. An accountant: If you want more control over your money, then you will be well advised to outsource to a professional that can make your money management much more efficient and long-lasting.
  1. Marketing: If people don’t know that your business exists, then they won’t be able to spend with you. Spending money on marketing can feel like throwing money into a bottomless pit, but with modern digital marketing, the expenses needn’t be as much as you think.
  1. Market research: The more that you know about your customers and your product, the easier it will be to make sales. If you have never conducted market research before, it can save you a lot of wasted money by hiring professionals that can present you with everything that you need to know.

Expenses to Avoid

  1. Business premises: There are many more effective ways of spending your budget than on a costly new office space. From the home offices to shared and managed office spaces, you can now build and establish a business without the need for an expensive personal premise.
  1. Staffing Problems: You won’t be able to do everything yourself, and will inevitably need to start hiring a team. Don’t rush this process. Take your time to identify the skill sets that you need. A good tip is to hire fresh graduates, as they will often be cheaper and more passionate about their career prospects.
  1. Interest Rates: If you are already paying off interest rates on loans, then this can be a costly monthly expense. Take control over that expense by paying off your smaller debts, and you’ll end up with a single payment that will be much easier to manage. Look at short term loans to help cover your monthly debts, and your expenses can be significantly reduced.
  1. New Tech: While things like your smartphone are going to be essential, you shouldn’t leap into buying the latest model of any technology. Running a business means developing a frugal mentality, and that means sticking to what you have until you can more safely justify a larger spend on new tech.

All businesses vary in terms of where they need to spend. If you want to have a much safer business launch, then make sure that you know exactly what you should be spending money on and what can be avoided or delayed. The more that you spend in the right way, the more secure your business launch will be.