Having an effective digital marketing strategy is more
important than ever before. Successfully engaging your target audience, increasing
brand awareness and tracking your return on investment could be the difference
between your company thriving or failing. So, what can money lending companies
do to make sure their marketing efforts are a success?
Boost your social media posts
Be active on social media. This doesn’t mean posting every
hour or churning out stuff that isn’t relevant to your business. It means
delivering consistent, relevant and strategic social posts that will interest
your target audience, increase brand awareness and help achieve your business
goals. For money
lending companies, this may be links to useful guides,
money management tips and informative video content, for example. To increase
the reach and engagement of your posts, it’s worth boosting them with spend. Ensure
you factor this into your overall marketing budget.
Offer helpful content to consumers
One of the best ways to engage your audience is to
generate great quality content. By becoming a current or potential customer’s
‘go-to’ for advice or information, they are more likely to choose your services
going forward. And well-optimised content will help to increase your visibility
in search engines by boosting your rankings. This should increase traffic to
your site, and therefore increase conversions. The key is to produce engaging,
well-thought-out and original content that adequately answers the questions
your target audience are asking. Avoid writing content about topics outside of
your industry or expertise; for instance, you may wish to offer advice on
credit scores, saving money and other finance topics.
Currently, there are around 3.2
billion smartphone users across the globe. That’s massive.
Especially considering there’s an estimated 7.7 billion people in the world – meaning
over 40% of the entire global population own a smartphone. And, recent data has
shown that mobile
devices accounted for 52.6% of global website traffic
in the fourth quarter of 2019, showing how important it is for businesses to
optimise their sites for mobile. If your website isn’t particularly
mobile-friendly right now, it’s well worth investing in a new design that is. A
user-friendly site will encourage customers to stay for longer, in turn increasing
Having a strong online presence and effective
marketing strategy is essential for business success. Which of these tips will
you implement first?