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Chris Bell

Finding a Niche for Your Business



To make your start-up business successful, it is important that you are able to determine a niche market for your products to enable them to sell well. Finding a unique niche will attract new customers that have not been catered to by other brands, ensure that you have less competition from other brands, and can make your business easy to market to consumers.

  1. Conduct Qualitative Market Research

The first step that you should take towards finding a niche for your business is to conduct extensive market research. This will enable you to see whether there are any gaps in the market, what products are currently popular, and what your target audience are looking for in a new brand. You can carry out market research by conducting surveys, using focus groups, performing online research through social media, and holding interviews. Angelfish Fieldwork can help you to start your market research efficiently by providing you with the tools and expert knowledge that you need to get the information that you are looking for in order to grow your business.

  1. Provide a Unique Service

Once you have determined the audience that you are targeting and the type of service or product that you want to pursue, you should consider how to make your product and service unique. Unique products will have more demand than those which are in direct competition with a lot of other brands, and you should try to make yours stand out with unique features. For instance, your businesses’ uniqueness could come from its pricing options, added extras or embellishments, or by targeting an audience which is not provided for by mainstream retailers and who desire niche products.

  1. Consider the Competition

One of the major factors why you should find a niche for your business is to lessen the amount of competition that you will be facing from other businesses. Once you have determined what is already on offer to consumers, you should plan schemes to work out how you can match the competition. For instance, one way of reducing the amount of competition you face is to collaborate with similar businesses to create deals and products which help to strengthen both your companies at once.

  1. Work Out Profitability

It is also important to determine whether the service you are going to provide is profitable for your business. You can then incorporate this into your business plan by setting targets which will reflect its profitability and have steps which will enable your business to grow in the future. Your business plan should also include your budget, which will also include an analysis of your potential cashflow in the future and how you can reinvest this into your business. Many businesses are profitable if they follow the most recent and current trends, and you can follow these by attending trade shows and other corporate events which will allow you to gauge your niche within the market and promote your business to others. However, many of these trends are over-saturated with competing businesses. If you can incorporate a unique spin on these trends into your business, you will be able to stay up-to-date and gain almost assured profits.