Video games have become more popular than the entire sports industry. According to Insider Intelligence, 29.6 million monthly esports viewers will be in 2022, up 11.5% from 2021.
Thus, representatives of popular culture actively influence the popularization of esports. In addition, the world media and media managers paid attention to esports content.
Where is the main audience: TOP-3 markets for esports development
The largest esports markets are Asia Pacific (APAC), North America, and Europe in terms of sports fans and income. Many experts also note another region worth paying attention to in terms of the esports industry — Latin America. Some sources claim there were difficulties in promoting esports in the countries of Latin America. Even in countries with the largest national economy, Brazil and Argentina, there was no quality infrastructure to develop the esports industry.
Most esports teams went to Europe or North America because they offered more opportunities. However, in 2023 the situation in LATAM is changing: experts predict an increase in esports revenue up to $42 million.
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