owners want to make sure that their brand is being put in front of their
potential customers. It might be that those possible clients know that they
need a particular service or product, or they are unaware of what’s on offer
and how it could benefit them.
a brand owner yourself, you will want to make sure you’re putting yourself in
front of those people who will most likely become your future customers. How
can you do that, though? Direct marketing is one of the ways that you could do
this in an effective manner. These are some of the benefits of this type of
different formats to use
online marketing can mean that you may have to use particular formats –
depending on the types of adverts you’re running or who you’re targeting – but
with direct mail, you can choose from many different options. If used correctly, you could use
formats including magazines, catalogues, brochures or postcards to market yourself
some groups will be more responsive to some types of direct marketing compared
to others. Yet there is plenty of information available to inform you of what
works best for which group.
high conversion rates, you’ll need to begin with getting high open rates. It’s
thought that up to 90% of direct mails get opened compared to 20% of marketing
emails. It’s an efficient way of getting your marketing message seen – so you
could consider door-to-door leaflet
to improve brand awareness, engagement and return on investment.
return on investment
mail has one of the highest returns on investment (ROI) of any type of
marketing. There are some cases that report an ROI of more than 400%, based on
gross profit. However, this depends on how targeted your direct mail is – so
you can avoid sending mailing to those who aren’t interested in your products or
using direct marketing, you can target certain groups of
customers with tailored messages. If you end up researching and
identifying those people who are most likely to buy your products or use your
services, then you will be able to focus your marketing on those groups where
you will get the best results. A well-targeted campaign will help you to
understand how your customers react to the services and products you have on
can build a direct relationship with your customers by using direct marketing.
You can personalise materials such as letters, offers and promotions – which
means you can then create a link with your customer, and boost the personal
connection with your brand.
are many businesses that mix their strategies for direct marketing and customer
loyalty that can further build the customer relationship. These can include
items such as discount offers, invitations to any upcoming sales you may have,
or even birthday cards – all of which you may wish to consider for your direct