All businesses in any sector understand that branding is essential. Think about the most prominent brands in the world today and how they are immediately recognisable. Their logos, imagery and advertising messaging express their unique set of values to align themselves with like-minded customers.
How to become a forex broker
Forex brokerages can leverage the same techniques to attract customers and build a business that has a strong identity and values.
Forex trading has boomed in the past ten years, and the pandemic has only increased activity. Job loses, and economic instability has enticed people into financial markets. You may think it is easy to attract all these new customers to your brokerage, but that could not be further from the truth.
Your brand will need to demonstrate trust and expertise to persuade clients to do business with your brokerage over all the other expert alternatives out there.
To put it bluntly, to do that the MT4 platform should be your platform of choice.
White Label MT4
Anyone that has been in the business for a while will already know about MT4. Its popularity cannot be understated. New and old traders alike use this quality piece of software every day to trade the markets. It offers reliability and security, which are probably two of the most critical qualities to have, and these qualities need to extend to your brand.
MetaQuotes, the company behind MT4, has continually updated the software and trading has become more accessible than ever. Popcorn Technology, a London-based fintech organisation, takes a similar approach. They understand the lure of the MT4 platform and use it as a tool to attract new customers.
It has become far too expensive to build proprietary software and market an unknown tool. Although it can be achieved, it is entirely unnecessary. That is why new traders who are stepping into the forex exchange field and looking to open their own exchange could rely on trustworthy platforms like MT4 which makes it easier for them as well as their potential client base to begin trading.
Moreover, making use of already existing platforms could be economically feasible too, as the MT4 white label cost does not soar sky-high when traders leverage the solutions offered by brokerage service providers. In this way, traders get the full benefits of robust platforms without breaking the bank or a sweat. Plenty of companies are gearing up to provide such solutions to new forex exchanges.
Popcorn Technology helps new brokerages get off to the best possible start by providing expert tools, methodologies, and advice to ensure their clients hit the ground running.
They provide the MT4 platform and ensure it integrates with their other systems such as their CRM and Traders Room. They can help to build an integrated business that operates smoothly and efficiently as cheaply as possible.
So, utilising a well-known, trustworthy piece of software is pivotal to your branding strategy, and the best thing about a white-label service is that you can adapt it to suit your organization’s unique messaging.
A new brokerage can take the platform and pass it off as their own by adding a logo and slogans, which means the client brokerage can operate under its own terms with a separate identity. In the eyes of the customer, this demonstrates professionalism.
The Popcorn team provides a branding service, which means they can build websites and design logos for you. They understand the market and provide you with the best tools out of the box. In a matter of weeks, you will be up and running with a strong brand and the infrastructure designed to take on the industry.
Developing a strong brand and building your brokerage around your most critical tool is how to become a forex broker that people can trust. For more information head over to the Popcorn Technology website and have a look at some of the other services they provide and see how they can help your brokerage to succeed.
