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Chris Bell

Keeping Your Business Relevant in 2019



Millions of businesses are registered daily all over the world. They’re all likely to offer something uniquely different as well as have different organizational objectives. Millions of businesses existing means a competitive marketplace a lot of the time. How then does a business keep the limelight on them and remain somewhat relevant? The answer is almost always in the value that such a business brings to the market as well as their ability to move with the times. Here is how your business can remain relevant in 2019.

Stay up-to-date

Trends are something every business should be staying on top of. Knowing what is going on in your industry is one way to get ahead and stay there. Study your competitors and understand what is giving them an advantage if they have one. It also helps when you look at businesses that aren’t doing so well and try evaluating why.

To identify market trends, decide whether you’re going to focus on short, intermediate, or long term trends. Also, think about the impact such trends could have on your business and use that to your advantage.

Invest in Digital Marketing

These days, if your business isn’t online, it could be difficult to remain relevant. This is because most people spend a fragment of their day scrolling through timelines and looking for engaging content. It is, therefore, your job as a business to satisfy their content needs if you want to be remembered.

At times, it’s best to outsource your digital marketing, especially if you don’t have the skills or knowledge needed to get your desired results. Caffeine Marketing is a marketing company to consider, and they focus on strategy, SEO, social media and much more.

Keep Your Customers Happy

Word of mouth marketing is one of the easiest ways that you can stay at forefront of your customer’s minds. You should, therefore, be looking for ways to offer them value and meet their daily needs. Through telling your brand story, remind them what role you play in their daily lives. Also, keep your customers happy by giving them discounts or deals that are worthy of shouting about on the rooftops. When you do this, you give them something to share with others and your brand remains relevant.

Use Social Triggers

There are certain things that remind you of people, places, products, and brands, and they are often known as triggers. Think about what you want your brand to be associated with and how you can create those associations. For instance, if you sell pens, some triggers may be paper, notebooks, and ink. The more social triggers you create, the more memorable your brand will be on a daily basis.

Be Forward Thinking

Being able to think ahead and innovate is necessary if you want to maintain a relevant business. Know what the latest technology is and see how you can implement it in your business and enhance the customer experience. People like to know that the brands they’re associating with are knowledgeable on the latest innovations.