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Chris Bell

The Importance of Contingency Planning



The day to day running of a business can be full of surprises and can change quickly. This is due to the fact that we are not in control of the micro or macro environment, as has been all too clear in 2020.

The pandemic has made us all think about the ‘what if’ and for businesses this is where the contingency plan comes into the strategy. In this article we will look at why contingency planning is important and provide some advice to ensure you are on the right track.

Why Contingency Planning is Important

There are several quotes that begin with the phrase ‘life is unpredictable…’, I am sure you have come across them at some point and that is exactly why a contingency plan is important.

Business is all about the customer and as you are not in control of them or their environments you have to be ready to adapt to change quickly. If, you have already planned for change or have decided on several angles for alteration then you are at least part of the way there and this is part of your contingency plan.

Tips for contingency planning

  1. Create a list to highlight key risks. The list could be split in sections such as; customer, employees, online, offline etc. Creating a list will help organise your thoughts making the process of creating your plan much simpler.
  2. Communication is key when putting a plan into action. You must ensure all stakeholders are aware of the key elements and update them regularly of any changes.
  3. Don’t be afraid to ask for input from other people, sometimes even approaching customers to discover their ain concerns or prioritise in the form of a survey can help inform your plan.
  4. If you feel more advice is needed then you can seek other advice one useful resource can be found here from Ideal Heat Solutions.

In conclusion contingency planning is an important part of your overall business strategy as it indicates key areas of risk and allows you to plan before anything major occurs. It is also important to speak with customers or the sales teams to discover what your customers want and expect from your business. If you know your audience and key stakeholders you are more likely to succeed and be a helpful brand.