When the future of digital commerce becomes clearer in the coming years, corporations will require more proactive digital engagement. To keep up with new digital trends and introduce strategic responses for this new technology, companies will need a digital literacy strategy in order to make their presence in the world, and in the near future, more tangible and profitable.
What Is Digital Literacy and How Should It Be Developed
Digital literacy is a set of skills in which a person can effectively operate or utilize the many digital products and services that are emerging. For companies in the business of learning, that would mean using digital information to improve their business processes and operate more efficiently. For their employees, it means using corporate digital learning strategy for learning new things and helping to improve job skills.
Digital literacy is also considered as knowledge of current and potentially new technologies. It is the ability to use digital media to understand and analyse information and patterns, usually in the form of data or statistics, or by investigating how systems work. Therefore, one can explore courses in web development and artificial intelligence, or even learn GA4 for advanced analytics to develop their digital literacy. When you enter a digital business, you can become a digitally literate individual if you know the basic topics of business online, such as marketing and sales, finance, logistics, management, and customer services.
The Need for a Digital Literacy Strategy
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Boosting Productivity: A workforce that is digitally literate can leverage technology to streamline processes, automate repetitive tasks, and make data-driven decisions. This translates to improved productivity and efficiency, which can have a direct impact on a company’s bottom line.
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Enhancing Innovation: Digital literacy fosters a culture of innovation. When employees are comfortable with technology, they are more likely to explore new tools and ideas, leading to creative solutions and product improvements.
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Meeting Customer Expectations: Customers today expect seamless online experiences. A digital literacy strategy ensures that employees can deliver these experiences, from optimizing e-commerce platforms to providing exceptional customer support via digital channels.
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Cybersecurity Preparedness: With the rise in cyber threats, companies must educate their employees on cybersecurity best practices. A digitally literate workforce is less susceptible to phishing attacks and other security breaches, reducing the company’s risk exposure.
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Attracting and Retaining Talent: Millennials and Generation Z, who are now a significant part of the workforce, prioritize digital skills when choosing an employer. Having a robust digital literacy strategy can make your company more attractive to top talent.
What You Can Learn in Digital Skills
With #DigitallyFluent digital literacy, you can learn new products, analyse them, learn how they work, how to sell and acquire them, how to produce them, and get more knowledge about existing ones. You can learn new products and how to sell them in online marketplaces and in physical stores. You can use digital tools to help you figure out problems faster and better, or to learn how to improve the quality of services you provide. And that is what digital literacy is all about. It’s a set of skills which digital businesses use, whether they are ecommerce stores, financial institutions, knowledge management solutions, web portals, or other digital businesses.
