Real People. Real Stories. Real Business.
Chris Bell

What Is a Digital Literacy Strategy and Why Do Companies Need One?

When the future of digital commerce becomes clearer in the coming years, corporations will require more proactive digital engagement. To keep up with new digital trends and introduce strategic responses for this new technology, companies will need a digital literacy strategy in order to make their presence in the world, and in the near future, more tangible and profitable.

What Is Digital Literacy and How Should It Be Developed

Digital literacy is a set of skills in which a person can effectively operate or utilize the many digital products and services that are emerging. For companies in the business of learning, that would mean using digital information to improve their business processes and operate more efficiently. For their employees, it means using digital tools for learning new things and helping to improve job skills.

Digital literacy is also considered as knowledge of current and potentially new technologies. It is the ability to use digital media to understand and analyse information and patterns, usually in the form of data or statistics, or by investigating how systems work. When you enter a digital business, you can become a digital literate individual if you know the basic topics of business, such as marketing and sales, finance, logistics, management, and customer services.

What You Can Learn in Digital Skills

With #DigitallyFluent digital literacy, you can learn new products, analyse them, learn how they work, how to sell and acquire them, how to produce them, and get more knowledge about existing ones. You can learn new products and how to sell them in online marketplaces and in physical stores. You can use digital tools to help you figure out problems faster and better, or to learn how to improve the quality of services you provide. And that is what digital literacy is all about. It’s a set of skills which digital businesses use, whether they are ecommerce stores, financial institutions, knowledge management solutions, web portals, or other digital businesses.