Every company needs a good website no matter what industry they are in or the size of the business. The modern day consumer will first turn to the internet when looking for any kind of product or service, and a website is a way for a business to present its brand to the world and show why the consumer should choose them over the competition. As such a competitive arena, it can be hard to stand out from the crowd with a compelling website, so it is important to know what makes a professional website. Read on to find out more.
- Domain & Hosting
First, a professional website should have a domain name that is as close to the company name as possible (this should also be easy to spell and memorable). It will also need to be hosted by an established and reputable web hosting company like bestwebhosting.co.uk. This will allow for a fast, secure and reliable website which is important for both the company and the consumer.
The website should also have an intelligent and clean design so that it is attractive and easy to navigate. If you have a website with multiple pages, for example, then the links need to be clear, and you should be able to reach every page with just one click without a muddled and complex layout. It should also work on a range of devices too.
- High-Quality Content
Content is king, so you need to take the time to craft compelling content for the website in terms of text and media. This is how you present your brand to the world, so you need to make sure that the content is engaging, informative and relevant as well as a reflection of your brand identity. It is a good idea to update this content on a regular basis and to write with SEO in mind. The content will depend on your particular business, but if you sell products it should contain:
- Detailed product descriptions
- High-quality photographs
- Customer reviews
Additionally, many businesses are now adding video to their website as this is the most engaging form of media and one which can make it easy to convey your message (this makes it valuable for those providing a service).
- Sells To The Customer
Finally, the website needs to sell your business to the customer. This could be simply by persuading them that you have the best services and making it easy to hire you with an online reservation tool or a built-in messaging service. If you sell products, then the consumer should be able to purchase these online with a fast, reliable and secure process. It is all well and good having a sleek and professional website but, ultimately, it needs to be able to sell to the customer as otherwise, they will find a competitor website that makes it easy.
These are the key aspects that make up a professional website. It is vital in today’s internet-driven world for every company to have a high-quality, attractive and modern website that sells to the customer. It is then a matter of attracting customers to your website through internet marketing, social media and advertising.