Marketing during the pandemic was a very important thing for a lot of companies to be involved in with so many more people spending time on their smartphones and other devices scrolling through the same platforms due to COVID causing lockdowns which made a lot of people either work from home or be put on furlough, so a lot of people spent a lot of time looking for things to do via the internet and tv. Companies turned to social media adverts to help them bring in more business with millions of people around the world scrolling through social media platforms, so it was a great idea to promote your business across the platforms to grab the attention of people looking for something to do. One industry that saw great success from this marketing tactic was the gambling industry with casinos and betting companies doing very well from their adverts across social media. There were more betting sites not on gamstop that had a lot of different adverts across social media channels as well as on the tv and radios as well. A lot more industries followed in the gambling industries footsteps by launching their adverts across the social media channels to try and bring in more new businesses themselves.
Most companies saw a record number of online users coming to their platforms during the pandemic with millions of new customers registering to new websites to take up new hobbies and interests. Social media platforms were busier than ever before with people making up new video trends that went around the world with people trying to help others with videos to get them through the lockdowns and being at home. Marketing has been used to great effects during the pandemic with companies seeing new profits and targets being met each week due to so many people visiting their platforms. Even with the pandemic easing and lockdowns being lifted companies are still using marketing to great lengths and attracting a lot of new business through their smart and innovative marketing ideas to get people’s attention. Marketing is probably the most important thing for a new and old business due to it helping you to be a success or not with there being so much competition out there now and the market is very saturated, so it is more important than ever before to make sure that your marketing ideas are better than rival companies.