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Chris Bell

Why the Cloud is Essential for Your Start Up Business

Starting your own business, whether selling to the public or business to business, can give you the freedom and flexibility you’ve always dreamt of, as well as allowing you to profit directly from your own hard work. To succeed in today’s competitive world, however, you need to make full use of modern technology, from having active social media profiles to unlocking the full potential of cloud computing. No smart entrepreneur would fail to use the cloud for their new business, and here are four reasons why.

1. Lowering Your Start Up Costs

Few things have revolutionised business computing as much in the last decade as the widespread availability of the cloud. One of its most obvious benefits to businesses of all sizes, but especially small to medium enterprises and start-up businesses, is that it can significantly lower computing costs. That’s because you don’t have to pay for capacity that you may not need, or for hardware that may become obsolete over time. It’s essential that all start-ups keep their initial capital expenditure as low as possible, and utilising cloud computing allows them to do just that without having to compromise on power or performance.

2. Perfect Capacity All Year Round

The amount of data capacity you need for your business can vary from year to year, and at times of peaks and troughs throughout the year, and that means that traditional data storage solutions can leave you either over capacity or underutilised. Both these scenarios are far from ideal, as it means that you have a data centre which is either under stress or flabby rather than being efficient. Cloud computing, on the other hand, provides the perfect capacity around the clock; you won’t be charged for storage space that you’re not actually using, and if you need more data capacity then it can be scaled up instantly.

3. Quick and Reliable

Whatever sector your new business operates in you’ll want your computers to be quick and reliable. If your computing solution goes down, or is slowed dramatically because it’s over capacity, it can leave you unable to carry out essential daily functions, or to interact in a timely fashion with current and potential customers. Even short outages can have a big hit on your profitability, and it can also damage your company’s reputation, which can bring long term problems. Because of its flexibility and instantly reactive nature, cloud computing can be much quicker than traditional solutions, and it’s also much less likely to suffer downtime.

4. Multi Cloud Solutions Tailored for You

Every cloud is different, so it may seem difficult to weigh up the individual pros and cons and find the one that is best for you and your business. You can have the best of both worlds, however, by taking advantage of a multi cloud solution such as that found at You can take advantage of multiple cloud systems rather than being tied to one cloud system. This brings even greater value and flexibility, and allows you access to more innovation. It’s easy to migrate from existing non-cloud systems such as Oracle too, and their expert team can help you through the migration process.

Opting for cloud computing brings a wide range of benefits for start-up businesses, foremost among them being that it can be more flexible, faster and more reliable, and much more economical to set up and operate. If you’re not taking advantage of cloud computing, you could be left behind by competitors who do, but the good news is that migration to it can be as swift and straightforward as the cloud itself.