Marketing your business can be an overwhelming prospect, especially when you are operating on a shoestring budget. Fear not, however, as no matter how tight your financial forecast may be, there are always ways to advertise your organisation. You might have to work harder than other businesses in your market to drum up interest in your products and services, but it’ll be worth it when you’re spreading the word about your company without having to make too much of a dent into your profit turnover.
Here are four ways you can market your business while operating on a tight budget:
Offer branded items
Even if your business is virtual, you have to strive to market it in the real world as this is the only way you are going to tap into the customer base that is yet to fully embrace the internet. Fear not, as this doesn’t necessarily mean that you have to shell out on big billboard campaigns or newspaper ads. A much cheaper route to go down in this instance is to offer branded items.
Whether you print your logo on water bottles, tech accessories, fitness gear, portable power-banks, wireless chargers, lunch totes, or clothes, offering branded items will allow you to spread the word about your business without having to break the bank to do so. With regards to the latter, there are plenty of printing companies out there that will allow you to create ‘branded swag’ for yourself, one of which is the London based T-shirt printers Garment Printing. By having your company logo sprawled across your chest whenever you leave your office space, you’ll be sure to contour up some degree of brand recognition for your business.
Start a blog
Due to the fact that they are relatively cheap to create and operate, you should start a blog and make it one of the cornerstones of your marketing endeavours. On this platform, you will be able to direct potential customers to your website, capture leads, and prove just how much of an expert you are in your field.
Whatever you do, when deciding to start a blog, just be sure to post valuable content to it. To do this, you need to create posts that:
- Have a purpose
- Are focused and engaging
- Adhere to SEO practices
- Come with a sharable headline
Create a Google My Business account
If you haven’t got the money to go out and attract customers, you have to find a way to drive them to your business. One of the most cost-effective ways to do this is to create a Google My Business account. This will help your company to show up in local searches, and it will ensure that it is visible on Google Maps.
Attend networking events
So long as it doesn’t cost a lot to enter them, networking events are the perfect place to market your business on the cheap. As soon as you gained entry into them, you are free to roam around and schmooze as many different partners and clients as you like.