Marketing your business can be an overwhelming prospect, especially when you are operating on a shoestring budget. Fear not, however, as no matter how tight your financial forecast may be, there are always ways to advertise your organisation. You might have to work harder than other businesses in your market to drum up interest in your products and services, but it’ll be worth it when you’re spreading the word about your company without having to make too much of a dent into your profit turnover.
One of the ways to market and increase your presence online is to utilize marketing tools. For example, a Google Ads campaign can help boost your visibility on online platforms. If you’re not familiar with the tool, however, consider partnering with a Google Ads Agency that can help you create campaigns that fits within your budget. Similarly, using social media platforms like Facebook and Instagram can be an economical way to reach a broader audience.
Let’s take a look at four ways you can market your business while operating on a tight budget:
Offer branded items
Even if your business is virtual, you have to strive to market it in the real world as this is the only way you are going to tap into the customer base that is yet to fully embrace the internet. Fear not, as this doesn’t necessarily mean that you have to shell out on big billboard campaigns or newspaper ads. A much cheaper route to go down in this instance is to offer branded items.
Whether you print your logo on water bottles, tech accessories, fitness gear, portable power-banks, wireless chargers, lunch totes, or clothes, offering branded items will allow you to spread the word about your business without having to break the bank to do so. With regards to the latter, there are plenty of printing companies out there that will allow you to create ‘branded swag’ for yourself, one of which is the London based T-shirt printers Garment Printing. By having your company logo sprawled across your chest whenever you leave your office space, you’ll be sure to contour up some degree of brand recognition for your business.
Take advantage of Google My Business account and Google Ads
When operating on a limited budget that doesn’t allow for costly customer acquisition methods, it becomes crucial to discover alternative strategies to draw potential customers to your business. An exceptionally cost-effective approach is to set up a Google My Business account. By doing so, your company gains visibility in local searches and secures a prominent spot on Google Maps. This clever tactic ensures that you can tap into your local customer base without the need for substantial investments. Similarly, you can also consider running a Google Ad campaign to expand your visibility. Google Ads are usually considered a comparatively effective and affordable form of advertising. However, if you do decide to explore Google Ads, it’s worth considering hiring a google ads freelancer who can efficiently manage your campaigns within your budget constraints. This way, you can optimize your online presence without breaking the bank.
Start a blog
Due to the fact that they are relatively cheap to create and operate, you should start a blog and make it one of the cornerstones of your marketing endeavours. On this platform, you will be able to direct potential customers to your website, capture leads, and prove just how much of an expert you are in your field.
Whatever you do, when deciding to start a blog, just be sure to post valuable content to it. To do this, you need to create posts that:
- Have a purpose
- Are focused and engaging
- Adhere to SEO practices
- Come with a sharable headline
Attend networking events
So long as it doesn’t cost a lot to enter them, networking events are the perfect place to market your business on the cheap. As soon as you gained entry into them, you are free to roam around and schmooze as many different partners and clients as you like.
