Take a look around a trade show or exhibition, and you’ll find countless booths and companies that give away free promotional items to ensure potential customers remember them. Why? Because they prove time and again that they work – that the results are measurable not only in an increase in sales, but also in the generation of leads and contacts that increase business flow in the future.
However, finding the right item to distribute freely isn’t always the easiest thing to do; there are certain things to consider, such as your target demographic, your budget, and so on. Are you exhibiting at a trade show or exhibition? Here are the top factors to consider for giveaways.
Your brand
Your brand is important, and a large part of the purpose of free giveaways will be lost if you can’t make your logo and colours perfectly clear on the item. You have to think about exposure, after all – that’s the main point. Try to tie in your gifts with your brand and industry, and find ways to make your product (or your giveaway) stand out prominently.
Delivering experience
When distributing Corporate Gifts, aim to select items that offer your clients and attendees a pleasant experience. This could range from providing them with delectable treats to offering gift certificates or vouchers that they can use to make purchases. Such gestures are likely to leave a favorable impression about the trade show and your company.
Your budget
Your budget is important, so there’s no need to go all out. On the other hand, you should consider it to be a marketing or promotional campaign, so don’t go cheap. If your budget is limited, keep the campaign selective but always maintain quality in your promotional merchandise.
Popular ideas
There are many popular promotional items out there; here are just some examples:
- Smartphone wallets. Since smartphones are practically part of everyone’s life, you can gift wallets to make a good impact.
- Customized T-shirts. At an exhibition, you can provide t-shirts with customizable printed patches bearing the name and logo of your company to attendees.
- Tote bags. These items are very useful, especially if you give them away at a trade show or other event where many people can see your recipients actually using it.
- USB chargers. They’re portable, very handy, and can (as is often reported) save a person’s day.
It’s not always the easiest job to pick the right item; you have to think outside the box at times and stand out or be original. In case you are looking for a unique giveaway idea or product, consider looking for something similar to a Magic Logo Ball that can be personalized for your company since it comes with unique quotes and messages inside the ball. Such ideas can work for niche-specific businesses that want to spread brand awareness in their industry. Moreover, once you find the right item to giveaway after a few hits and trials, your payoff could be great indeed.
It’s important that you handle it in a professional way, which means you should treat it like any other promotional campaign: formulate goals and create a system to measure your success. If you follow a systematic process, your return on investment could be great indeed.
