The primary purpose of food packaging is, of course, to protect the product (for long shelf life, and against handling during warehouse storage and transportation to the supermarket). However, when you design the packaging, a lot of other issues have to be considered. It’s about protection, sure, but it’s also about being able to store it properly, about being able to attract the consumer, and about making it as convenient for the consumer as possible once they have bought it.
We haven’t even mentioned strong brand identity and exact or relevant information yet. Indeed, there’s a lot more to packaging than meets the eye. Do you want people to buy your food product? Here’s how the right packaging can make a difference.
The brand
Here’s a question that may seem silly at first: do you know your brand? What your brand stands for and how it is perceived by the consumer are often two different things – it’s important that you communicate the values that you have as a brand to the consumer in no uncertain terms. It’s not just about your brand and your product, it’s also about how your brand and your product stand out against all the competition that’s out there. Your logo should be clear and simple, but it should also communicate who you are and what you stand for, and your packaging should reflect this as well. This is why many businesses have custom boxes designed for their products so that they stand out.
Materials
Your packaging can be made from different materials. Obviously, your budget will have a lot to do with this, though the preservation of shelf life should always be your primary condition.
The labels
Quality packaging always has good labelling. It has those tags that showcase the brand’s surface styling; information sections that provide you with data about its nutritional content as well as ingredients; and barcodes that can be scanned to explore the company site, customer care, or more. If your company does not internally produce them, you could avail quality label and barcode printing machines from Omega Brand, or avail custom labelling offers from printing companies. The point is, bespoke tags and stickers on the packaging can make the product more interesting and attractive, and can provide adequate information to make consumers want to purchase the product.
The form and the function
The shape of the should ideally perform in two main areas. First of all, it should offer protection that enables the product to travel safely to the customer. Secondly, it should attract customers There’s another area to consider, however. Think about how the customer will use and store the product. Heinz made it a lot easier by allowing ketchup bottles to be stored upside down. That’s extra value for the consumer. Perhaps your mustard pot can, later on, be used as a glass for candles? Extra value is always appreciated. That said, if you are looking for some sturdy and enticing packaging options for your business, you can check out the site of Packaging Chimp and similar firms.
Packaging is an incredibly important part of bringing your product to the market, and not always for the most obvious reasons, as attested to by experienced packaging design companies. Design your packaging well – it’s extremely important that you pay enough attention to it. Go for quality and success.
