All event organisers know that putting together a great programme is just the start. For the event to be a success, attendees ideally should connect with each other, engage with the event, and build an event following that will last much longer than the actual event itself.
But how do you ensure that attendees are engaged and making the most of the event? How do you use the vast number of technological options you have in order to increase engagement? Picking the right technology for your event and for your audience is crucial, and then there are ways you can help encourage engagement through following these guidelines.
Get the Basics Sorted Out
A successful event hinges on reliable Wi-Fi connectivity. It forms the fundamental communication backbone that lays the foundation for engaging experiences. To achieve this, consider referring to the best venue management software you’ve employed for booking and event scheduling. It typically provides an estimated count of attendees. Utilizing this data, you can select an appropriate network bandwidth that aligns with the expected number of people. Additionally, you can strategically create hotspots in areas where signal strength might be compromised, ensuring seamless coverage throughout the event. This approach ensures that everyone can connect and engage without disruptions.
Make Sure Everyone Knows How to Use the Technology
You and all your team need to know how your technology works so you can all use it to maximum effect for enhancing engagement. If you can, take advantage of the project management skills of your AV hire company so that you know everyone is up to speed and there is someone staff can go to if they experience an unexpected problem. And make sure that you have taken the skills levels of your attendees into account. Depending on your audience, many people will not be as tech-savvy as you and your team. Have staff members on hand to explain and demo the different aspects of technology you have to offer in order to allow people to make the most of it.
Make the Most of Opportunities
Enhance attendees’ experiences of an event with technology; for example, by creating an app that allows people to connect with each other at the event, set up meetings, book breakout sessions, and message each other. For interested people who are unable to make it to the event in person, there are some live streaming platforms that can be utilized. You could check out this live event production company to see the different features that exist for live streaming. While this won’t replace in-person human communication, it should make it easier to facilitate the event and include a larger number of people.
Consider how you can use technology to allow people to easily take away information from the event and use it in their everyday lives. Integrate gaming options into apps so that people are encouraged to connect with different areas of the event in order to win prizes. You can hire a Sydney app development company (or one elsewhere) to make this possible. A well-functioning app can be a great way to bring event attendees together and encourage engagement. Also, think about how to create experiences that people are going to immediately want to share on social media.
Technology can be used to create truly memorable experiences for event attendees. By strategically utilizing the best venue management software, creating hotspots, and offering an innovative app, event organizers can ensure that their guests have a seamless and engaging experience. By leveraging the tech advances and taking the skill levels of attendees into account, you and your team can make the most of the opportunities that technology offers.
