As a manufacturer, you’re always looking out for the latest and greatest ways to get your products onto shelves and to your target audience. If you’ve been diligent in your research, then you’ve already noticed the trend of flexible snack food packaging taking off in markets across the world. Why are business leaders worldwide choosing to switch things up and implement this type of packaging rather than boxes and other, more traditional types of packaging? Simply put, these more flexible packaging options have benefits you simply can’t find elsewhere, including the ability to keep food fresher and more efficient shelf presence.
The shift towards flexible snack food packaging is driven by a combination of factors that respond to the evolving needs and preferences of both manufacturers and consumers. This modern approach to packaging offers numerous advantages that extend beyond simply preserving product freshness and enhancing shelf presence. Flexible packaging is increasingly recognized for its eco-friendliness, as it often generates less waste and is lighter in weight compared to traditional packaging methods, reducing transportation costs and environmental impact.
Additionally, packaging solutions like this Mylar brand polyester sheeting allow for innovative and eye-catching design options to be placed over the original wrapping, making it easier to differentiate products on crowded store shelves and enhance brand visibility. These packaging solutions are not only practical but can also contribute to sustainability efforts while keeping products safe and appealing.
Keep Food Fresher on Shelves
Keeping food fresh long enough for it to find itself into the hands of consumers is a top concern for those working in the food packaging industry. If your food can’t withstand normal shelf storage and goes bad or stale too soon, you’ll experience a loss in profits. Fortunately, flexible frozen food packaging and dry shelf snack packaging can eliminate this worry altogether. This preservation capability can not only beneficial for consumers who get to enjoy your product at its best, but it can also be advantageous for manufacturers in reducing food waste, ensuring product quality, and improving their reputation for delivering high-quality items.
Keep in mind that something as simple as lay-flat packages can be custom designed to suit the product inside with materials such as high-gloss films that completely seal the product in and keep it looking good on shelves. Flexible packaging solutions offer customizable options that cater to the specific needs of the product, allowing for attractive and functional designs that not only extend shelf life but also enhance the overall presentation and appeal of your offerings. This versatility and adaptability make flexible packaging a valuable choice in a competitive market, ensuring that your products remain fresh, visually appealing, and ready to meet the demands of both the market and consumers.
Draw Attention
It is worth noting that the functionality of packing has changed overtime. While, in the past its primary purpose was to keep the food or other items fresh, now it can also be used for branding. Manufacturers who get their mylar bags custom made, tend to do so in order to enhance their product’s marketability and create a strong brand identity. This customized approach can allow them to showcase their logo, graphics, and messaging, which can turn the packaging into a powerful marketing tool. Essentially, such packaging can not only preserves freshness of their products but can also communicate their brand’s story and values, which can ultimately influence consumer choices at the point of purchase.
Furthermore, to draw more attention and strengthen the branding, brands can also utilize digital labels that can encapsulate the essence and visual appeal of their products. These digital labels offer a dynamic and interactive way to engage consumers, providing additional information, promotions, or even augmented reality experiences through smartphone apps. By incorporating cutting-edge technology into packaging design, brands can create a memorable and immersive connection with their target audience.
That being said, keep in mind that by opting for a more design-flexible option, you can:
- Implement graphics that really represent your brand, with sharp, defined graphics
- Choose from unlimited true-to-life colors
- Use different types of film to create eye-catching effects, including transparent, metallic, matte and gloss options
Remember, this kind of custom packaging gives you the design power to make something that represents your brand without compromise or shortcomings. From the look to the feel of the packaging, it will be completely and utterly unique to the product you’re looking to provide. This stronger shelf presence will draw more attention from consumers, leading to an uptick in sales you’re sure to appreciate.
Maximize Shelf Space
Another benefit you’ll experience when using this innovative packaging is the ability to fit more product on your shelf space at once. Stand-up jerky packaging and other flexible options take up shelf space more efficiently and provide your product with the perfect amount of storage space. Less unneeded bulk on shelves means you’re able to pack more in, which in turn means making more products available to customers on a daily basis.
Bring it All Together
When you get more products onto shelves, keep food fresh while it awaits customers and ensure it’s highly visible to your target audience, you’re giving your business the best opportunity to thrive. The best part is that you can accomplish this with nothing more than a simple, straightforward packaging change. Learn more about lay-down, stand-up and other types of flexible packaging and set your food product on the path to success in stores around the world.
